Alexandra Hawley

Digital Marketing Professional

Consulting Projects

Vireo Video - March 2019

Project Manager

Vireo Video is a video advertising agency based in Vancouver, BC, they specialized in video marketing strategy and video SEO for brands. As the Project Manager, I was the main point of contact for the client and led a team of 7.

Our team was tasked to develop a comprehensive digital marketing plan that also included an inbound marketing strategy to increase brand awareness and generate high-quality leads. 

The overall digital marketing strategy included an overall campaign, website and SEO audit with recommendations for improvement and a paid advertising strategy across all platforms. We also developed an Inbound Marketing strategy that included blog content; landing page optimization and an email workflow to generate high quality leads for Vireo Video. 

Ryde Today - February 2019

Paid Advertising Lead

Ryde Today is a newly launched mobile app to book luxury transportation. The service is currently available in Vancouver, BC and surrounding areas. Our team was tasked to develop a digital marketing strategy to improve brand awareness and increase app downloads. 

As the paid ads lead, I developed a paid advertising campaign with a monthly budget of $4350 across all platforms including Google Search and Display ads, Google Vidoe ads, Universal App Campaign, Apple Search ads and social media ad strategy including Facebook, Twitter and LinkedIn. The ad strategies included keyword research, audience building and a remarketing strategy.

Droplet Trailers - January 2019

SEO Lead

Droplet Trailers is a teardrop camper start-up company based in Vancouver, BC and the custom made campers are sold exclusively through the company’s website. Our team conducted an audit of the company website, social media channels and existing online advertising. A digital marketing strategy was developed to improve brand awareness and increase traffic to the website to increase sales of Droplet Trailers. 

As the SEO team lead, I developed a comprehensive search engine optimization strategy that included keyword research, on-page, off-page and technical SEO factors.   

Education

January 2019 - April 2019

RED Academy

Digital Marketing Professional Diploma
2008 - 2009

Capilano University

Tourism Management Diploma

Skills

  • Social Media Marketing
  • Paid Advertising 
  • Website Analytics
  • Search Engine Optimization
  • Inbound Marketing
  • Campaign development
  • Email Marketing strategy
  • Team Leadership
  • Project Management

Contact

To view my complete work history and experience, please see my resume.